FIFA

Engaging a younger audience with the biggest tournament in the world.

I've worked with FIFA for several years, helping to ideate and produce social content rooted in strong storytelling, designed to engage audiences for the major tournaments. From the 2022 World Cup and the 2023 Women’s World Cup to the upcoming Club World Cup in 2025 and the build-up to 2026 in the U.S., I’ve contributed across a wide spectrum of creative outputs including brand design, illustration, long-form interviews, bespoke animation, special effects, podcasts, and AI-driven content.

This partnership has been incredibly creatively fulfilling, thanks to FIFA’s global reach, unique access, and a forward-thinking approach to experimentation across their channels and campaigns.