Celsius

Launching a new product into the MLS & UK market

Celsius is on a mission to take on Red Bull in the energy drink market, and I had the opportunity to contribute to some of their most high-profile athlete partnerships bringing the brand to life within the F1 scene and the UK market.

I led the development of the original creative concepts, handled art direction, and managed all aspects of planning and talent direction across the shoots. We developed social hype films ahead of big races and games as well as an out of home campaign to launch Celsius in the UK.