England Football

Inspiring the next generation of England coaches at grassroots.

The nation needs more football coaches and the EE playmaker course is a free entry level qualification to start you on your coaching journey. This film was part of a series we did with local clubs around the UK with the coaches who had completed the course.

I directed the film and creatively oversaw all of the post production. This was a very enjoyable project to be a part of and we are hoping to create more in this series next year as part of The FA’s plan to increase coaching numbers in 2026.

For the 10th anniversary of Stonewall’s Rainbow Laces campaign, England Football wanted to take a new approach. I had noticed how major football clubs were increasingly tied to gambling and other problematic sponsorships, so I came up with a campaign that flipped that script giving grassroots teams the opportunity to donate their sponsorship space to a good cause.

In addition to sending out Rainbow Laces, we produced and distributed thousands of vinyl patches for teams to apply to their kits for the remainder of the season. The response was incredible: we received a huge number of stories from clubs proudly showcasing their new sponsor, all in support of making football a more inclusive and welcoming space. I directed all of the content across the campaign including the shoot with Caversham FC featured here.