Nike
Inspiring the next generation of female coaches.
The Powerhouse Project
The Nike Powerhouse program was designed to accelerate the development of qualified female football coaches.
I collaborated closely with the program’s founders and the Nike team to develop and direct a hero film suite of design assets to raise awareness and excitement around this inspiring opportunity for young women. In addition to the hero film, we produced a suite of social assets and promotional content to generate excitement and drive engagement for the upcoming season.
I created the concept, scripted and directed the hero film and wider campaign and oversaw the design of the social content and photography.
Another project I created for Nike was a series of short social films launching the Nike Hijab Pro to Muslim football teams around the UK. This was a groundbreaking product for Nike and the Muslim community and the response was incredibly positive. For this episode we had two Lionesses come down to take a special training session.