Nike
Inspiring the next generation of female coaches.
The Powerhouse Project
The Nike Powerhouse program was designed to accelerate the development of qualified female football coaches.
I collaborated closely with the program’s founders and the Nike team to develop and direct a hero film suite of design assets to raise awareness and excitement around this inspiring opportunity for young women. In addition to the hero film, we produced a suite of social assets and promotional content to generate excitement and drive engagement for the upcoming season.
