Getting personal.

I have been in love with sport since being able to pick up a racket and put on a pair of football boots. I have since grown up into a long distance runner, cyclist, tennis player, football and amateur golfer.

This passion for sport is what drives every part of my work. Being able to understand the human motivations behind running, competing or just playing is what helps me create work that hits the target.

The best part of working in sport is knowing that what you create is helping inspire, entertain and motivate. I have over 15 years experience in the industry and in this time have gained a varied and diverse range of skills from directing, production, innovation, art direction and leadership. A highly motivated all rounder who gets stuck in and effects the game, I consider myself the James Milner of the sports creative industry.

I also run a small illustration business on rest days - Link